BIA/Kelsey LOCAL IMPACT: Atlanta Keynote

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Greg Chambers/ Space Pirate Zero

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BIA/Kelsey LOCAL IMPACT: Atlanta Keynote

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"BIA/Kelsey covers Greg Chambers' keynote at LOCAL IMPACT Atlanta, arguing that operating at the hyper-local level — with HDMI-ready, AI-driven digital ecosystems — is 100x more strategically valuable than broad national campaigns, redefining Coca-Cola's proximity marketing playbook."

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#HYPER-LOCAL

#GOOGLE CLOUD

#IOT

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BIA Kelsey keynote Greg Chambers 2017hyper-local AI marketing strategyCoca-Cola local strategy keynoteproximity marketing digital ecosystem AIlocal digital transformation Coca-Colaretail localization IoT technology

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https://www.bia.com/blog/biakelsey-local-impact-atlanta-coca-colas-greg-chambers-we-need-to-operate-at-local-level-its-100-times-more-important/

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BIA.COM